As you focus on bettering aspects of your life (fitness, nutrition, etc.) for the new year, why not improve your digital self or online brand as well? As personal branding expert Natasa Djukanovic explains, “In a digital age where you can find out a lot about a person from just a Google search and a few clicks, it’s important to make sure you’re portraying an online presence you are proud of.”
Now more than ever, your digital brand matters. From employers to potential clients, people are looking to online channels to make informed decisions about you. One thing is clear: t he shift to digital is here to stay. So whether it’s a few small tweaks or an entire brand overhaul, make revamping your digital persona part of your New Year’s resolutions. Here’s what to consider:
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