Strategy sets the structure, communication gives it form, story makes it human.
For more than 20 years, I’ve worked in strategy and communications, helping organisations turn vision into clear direction and action. I connect big-picture goals to everyday decisions so messages feel intentional, human and clear.
The same things that ground me personally also shape my work: mountain trails that demand presence, and writing that turns experience into insight. I write about work, change and stepping outside the comfort zone, with essays published in outlets such as Forbes, Fast Company, Thrive Global and Medium.
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