For more than 20 years, I’ve worked in strategy and communications. I help organisations build clear frameworks and turn ideas into action. Strategy, to me, shows up everywhere, from defining missions to shaping campaigns, down to every word I choose.

I believe great results happen when intent is clear. My role is to tie the big vision to every detail, making sure each step has meaning. Listening, asking, translating goals into action—that’s how purposeful messaging gets built.

But I also write to understand, to map where I’ve been and what drives me. My stories cover everything from high-altitude climbs and remote regions to the nature of work and change.

This place is where I combine these two passions. This is the link between strategy and storytelling.